As of April 2022, over-the-top (OTT) platforms in India had as many as 457 million unique visitors. It reflected a consistently growing trend in the number of unique OTT visitors that emerged in April 2020. This can be attributed to the increase in streaming activity carried out since the onset of the coronavirus pandemic. Moreover, the mushrooming of more affordable, domestic alternatives in the OTT market catered to a broad spectrum of users.
Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022
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Number of unique visitors in millions
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comScore. (July 26, 2022). Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. "Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions)." Chart. July 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. (2022). Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore. "Number of Unique Visitors of Over-the-top (Ott) Platform in India from April 2020 to 2022 (in Millions)." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1371708/india-ott-unique-visitors/
comScore, Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1371708/india-ott-unique-visitors/ (last visited August 24, 2024)
Number of unique visitors of over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph], comScore, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1371708/india-ott-unique-visitors/