According to the survey conducted in the third quarter of 2023, around 37 percent of internet users in the United Kingdom reported discovering new brands via search engines. Approximately 34 percent of the respondents came upon new brands via ads on TV. Meanwhile, roughly one-quarter of the respondents found new brands via social media ads.
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The United Kingdom as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/ (last visited December 21, 2024)
Most common sources of new brand, product, and service discovery among internet users in the United Kingdom as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371228/main-channels-of-new-brand-discovery-uk/
