According to the global survey conducted in the third quarter of 2023, around 36 percent of internet users in the United States reported discovering new brands via word-of-mouth recommendations. 35.5 percent of the respondents came upon new brands through TV ads. Meanwhile, 34.4 percent of the users discovered new brands, products, and services on search engines.
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The United States as of 3rd Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/ (last visited December 22, 2024)
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
