According to a global survey conducted in the third quarter of 2023, slightly more than one-third of internet users in Spain reported discovering new brands through word-of-mouth recommendations from friends or family. Approximately 34 percent of the respondents came upon new brands via search engines. Meanwhile, 29.5 percent of the users found new brands, products, and services via ads on TV.
Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Spain as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/ (last visited December 18, 2024)
Most common sources of new brand, product, and service discovery among internet users in Spain as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371099/main-channels-of-new-brand-discovery-spain/
