According to a global survey conducted in the third quarter of 2023, almost 41 percent of internet users in Italy reported discovering new brands via search engines. More than one-third (or 36.6 percent) of the respondents came upon new brands through ads on TV. Meanwhile, around 31 percent of the users discovered new brands, products, and services via word-of-mouth recommendations.
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Italy as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/ (last visited November 03, 2024)
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1371090/main-channels-of-new-brand-discovery-italy/
