As of the third quarter of 2023, nearly 41 percent of internet users surveyed in Brazil reported discovering new brands through ads on websites. Brand websites and social media ads followed, mentioned by about 38 and 37 percent of respondents, respectively. Less than one-quarter of responding internet users mentioned in-store promos, ads in mobile apps, online video pre-roll ads, and product samples or trials.
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Brazil as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/ (last visited July 22, 2024)
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/