As of the third quarter of 2023, nearly 41 percent of internet users surveyed in Brazil reported discovering new brands through ads on websites. Brand websites and social media ads followed, mentioned by about 38 and 37 percent of respondents, respectively. Less than one-quarter of responding internet users mentioned in-store promos, ads in mobile apps, online video pre-roll ads, and product samples or trials.
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Brazil as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/ (last visited December 21, 2024)
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1371052/main-channels-of-new-brand-discovery-brazil/
