Number of McDonald's locations Australia 2024, by state or territory

As of October 2024, New South Wales was home to the highest number of McDonald's locations in Australia, with 332 stores. In comparison, there were only 16 McDonald's restaurants in Tasmania that same year. In total, 1,044 McDonald's stores were in operation across Australia in 2024. 

Australia: one of McDonald’s leading international markets

Famous for its Big Mac, American quick service restaurant (QSR) chain McDonald’s is by far the most valuable fast-food brand worldwide, with an estimated brand value of around 221 billion U.S. dollars. The Australian McDonald’s franchise is one of the largest contributors to McDonald’s total revenue among the company’s internationally operated markets. In 2023, McDonald’s Australia Holdings Pty Ltd generated an estimated annual revenue of around 831 million U.S. dollars.

Battle of the burger chains

McDonald’s and Hungry Jack’s are the most prevalent burger franchises in Australia, with McDonald’s recording the highest brand score index value across Australia’s QSRs in 2024. In terms of locations, McDonald’s boasted the highest number of locations of all burger franchises across Australia in 2024 and had more than double the number of stores compared to Hungry Jack’s. Nonetheless, by a small margin, Australian consumers voted Hungry Jack’s as being better value for money than McDonald’s in a 2023 survey. Furthermore, in 2021, the Big Jack was rated higher across all categories than the Big Mac regarding taste, quality of ingredients, and value for money. Popular Australian burger chain Grill’d also keeps its foot in the door of Australia’s burger market due to its extensive variety of burger options and highly-rated dine-in experience. With Wendy’s and Mr. Charlie’s on their way to entering Australia’s fast-food market, the battle of the country’s burger chains may become even more intense.