Super Bowl streaming viewership in the U.S. 2012-2025

Published by
Julia Stoll
,
Mar 6, 2025

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly 40 million, up from about 25.6 million streaming viewers recorded in the previous year. By comparison, over 127 million people watched the game via their TV networks.

Streaming viewership of the Super Bowl in the United States from 2012 to 2025 (in millions)

CharacteristicViewership in millions
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Showing entries 1 to 13 (14 entries in total)
Statistic: Streaming viewership of the Super Bowl in the United States from 2012 to 2025 (in millions)

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Release date

February 2025

Region

United States

Survey time period

2012 to 2025

Special properties

vMVPD and digital properties

Supplementary notes

Some figures came from previous publications.

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