A survey of C-level executives from media companies around the world found that 28 percent of streaming services and video platforms relied on a hybrid business model as their primary revenue source, which means they make use of advertising revenue and some other forms of revenue. Just under a quarter of streaming services and video platforms relied on advertising revenue in order to operate, while 20 percent of such services relied solely on paid subscriptions.
Business models used by streaming services and video platforms worldwide in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kaltura. (September 7, 2022). Business models used by streaming services and video platforms worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/
Kaltura. "Business models used by streaming services and video platforms worldwide in 2022." Chart. September 7, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/
Kaltura. (2022). Business models used by streaming services and video platforms worldwide in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/
Kaltura. "Business Models Used by Streaming Services and Video Platforms Worldwide in 2022." Statista, Statista Inc., 7 Sep 2022, https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/
Kaltura, Business models used by streaming services and video platforms worldwide in 2022 Statista, https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/ (last visited November 22, 2024)
Business models used by streaming services and video platforms worldwide in 2022 [Graph], Kaltura, September 7, 2022. [Online]. Available: https://www.statista.com/statistics/1370824/business-model-streaming-service-video-platform/
