Enterprises using social media in Portugal 2023, by platform type

Published by Beatriz Luz, Jan 15, 2024
The share of enterprises in Portugal that used social networks amounted to 61 percent in 2023. Next in popularity was the use of multimedia content-sharing websites, at 28 percent. Blogs or microblogs were only used by seven percent of Portuguese enterprises.

Enterprises using social media in Portugal in 2023, by platform type

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Source

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Release date

December 2023

Region

Portugal

Survey time period

2023

Number of respondents

151,000*

Supplementary notes

* Number of surveys for the European Union.
It is not specified how many of these were Portuguese enterprises.

The survey population consists of enterprises with 10 or more employees and self-employed persons, and does not include enterprises from the financial sector.

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Overview

8

User demographics

7

User behavior

5

Social media use by enterprises

5

Meta

8

YouTube

4

Other social media platforms

8

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Topics

Social media in PortugalSocial mediaFacebookSocial media usage in Western EuropeSocial media usage in Spain
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