The share of enterprises in Portugal that used social networks amounted to 61 percent in 2023. Next in popularity was the use of multimedia content-sharing websites, at 28 percent. Blogs or microblogs were only used by seven percent of Portuguese enterprises.
Enterprises using social media in Portugal in 2023, by platform type
Characteristic
Share of enterprises
Social networks
60.6%
Multimedia content-sharing websites
27.6%
Enterprise's blog or microblogs
6.6%
Created with Highcharts 7.2.2Share of enterprises60.6%60.6%27.6%27.6%6.6%6.6%Social networksMultimedia content-sharing websitesEnterprise's blog or microblogs
0%10%20%30%40%50%60%70%
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* Number of surveys for the European Union. It is not specified how many of these were Portuguese enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons, and does not include enterprises from the financial sector.
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Eurostat. (December 12, 2024). Enterprises using social media in Portugal in 2023, by platform type [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/
Eurostat. "Enterprises using social media in Portugal in 2023, by platform type." Chart. December 12, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/
Eurostat. (2024). Enterprises using social media in Portugal in 2023, by platform type. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/
Eurostat. "Enterprises Using Social Media in Portugal in 2023, by Platform Type." Statista, Statista Inc., 12 Dec 2024, https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/
Eurostat, Enterprises using social media in Portugal in 2023, by platform type Statista, https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/ (last visited February 22, 2025)
Enterprises using social media in Portugal in 2023, by platform type [Graph], Eurostat, December 12, 2024. [Online]. Available: https://www.statista.com/statistics/1370645/portugal-enterprises-using-social-media-by-platform-type/
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