Nonprofit organizations in the U.S. have turned to digital forms of fundraising in order to increase donor engagement. In 2021, online giving made up nearly 17 percent of donations made to faith communities in the U.S., and more than 11 percent of animal welfare organizations. Other subsectors did not receive as many online donations that year. Higher education, for example, only received 2.7 percent of its donations digitally.
Share of charitable donations made through online giving in the United States in 2021, by subsector
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Share of donations made online
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Blackbaud. (February 1, 2022). Share of charitable donations made through online giving in the United States in 2021, by subsector [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/
Blackbaud. "Share of charitable donations made through online giving in the United States in 2021, by subsector ." Chart. February 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/
Blackbaud. (2022). Share of charitable donations made through online giving in the United States in 2021, by subsector . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/
Blackbaud. "Share of Charitable Donations Made through Online Giving in The United States in 2021, by Subsector ." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/
Blackbaud, Share of charitable donations made through online giving in the United States in 2021, by subsector Statista, https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/ (last visited August 25, 2024)
Share of charitable donations made through online giving in the United States in 2021, by subsector [Graph], Blackbaud, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1370561/share-donations-made-online-subsector-us/