Amazon Business is the most popular business-to-business (B2B) generalist marketplace, a worldwide survey from 2022 revealed. 36 percent of B2B buyers stated to have used it, while eBay followed with usage rate of nearly 30 percent. 27 percent of respondents used Chinese marketplace Alibaba.
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022
B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
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Wunderman Thompson Commerce. (February 20, 2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022." Chart. February 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. (2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most Popular Business-to-business (B2b) Marketplaces among Worldwide B2b Buyers in 2022." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce, Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 Statista, https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/ (last visited December 22, 2024)
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
