In 2022, Amazon's influencer marketing videos that achieved at least 10,000 thousand views on TikTok attracted 120.3 million views in total. The videos sposonsored by ExpressVPN - the tech brand with the highest influencer spending that year - attracted 5.9 million views.
Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022
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Methodology: The data presented was collected from over 20,000,000 YouTube videos. All of the TikTok influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored TikTok videos posted between the months January through December 2022. The data was further refined to target TikTok videos of influencers located in the United States and Canada. Of the selection of TikTok videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on TikTok during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on TikTok for the 2022 period.
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NeoReach. (January 23, 2023). Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/
NeoReach. "Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022 (in millions)." Chart. January 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/
NeoReach. (2023). Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/
NeoReach. "Number of Views of Influencer Campaigns of Major Tech Brands on Tiktok in The United States and Canada in 2022 (in Millions)." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/
NeoReach, Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022 (in millions) Statista, https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/ (last visited August 24, 2024)
Number of views of influencer campaigns of major tech brands on TikTok in the United States and Canada in 2022 (in millions) [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1370545/number-views-tech-brands-influencer-campaigns-usa-canada/
