Amazon Business is a popular business-to-business (B2B) marketplace outside the United States, a survey from 2022 revealed. Nearly 70 percent of B2B buyers used it in India, while South Africa followed with 47 percent. United Arab Emirates ranked third, with 46 percent of B2B buyers shopping on Amazon Business.
Share of B2B buyers purchasing on Amazon Business in 2022, by country
B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
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Wunderman Thompson Commerce. (February 20, 2023). Share of B2B buyers purchasing on Amazon Business in 2022, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. "Share of B2B buyers purchasing on Amazon Business in 2022, by country." Chart. February 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. (2023). Share of B2B buyers purchasing on Amazon Business in 2022, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. "Share of B2b Buyers Purchasing on Amazon Business in 2022, by Country." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce, Share of B2B buyers purchasing on Amazon Business in 2022, by country Statista, https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/ (last visited December 21, 2024)
Share of B2B buyers purchasing on Amazon Business in 2022, by country [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1370533/amazon-business-b2b-users-by-country/
