Reasons for making a purchase on a foreign website in Germany 2023

Published by
Kasia Davies,
May 24, 2024

In 2023, around 67 percent of people in Germany who bought products from a foreign website did so because the product, brand, or website was not available in Germany. 43 percent shopped on foreign websites because they found better deals. 

What were the reasons for you to make a purchase on a foreign website?

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Release date

February 2024

Region

Germany

Survey time period

2023

Age group

18 years and older

Special properties

monthly online shoppers

Method of interview

Online survey

Supplementary notes

The source did not provide exact information on the number of respondents.

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