In 2022, the most used type of advertising campaign among technology brands on TikTok in the United States and Canada was the brand and awareness only - with almost 95 percent of brands utilizing it for their marketing purposes. At the same time, contest and giveaways comprised of under one percent among the tech brands' campaign types.
Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective
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Figures have been rounded. Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
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NeoReach. (January 23, 2023). Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/
NeoReach. "Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective." Chart. January 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/
NeoReach. (2023). Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/
NeoReach. "Distribution of Tiktok Influencer Marketing Campaigns for Tech Brands in The United States and Canada in 2022, by Objective." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/
NeoReach, Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective Statista, https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/ (last visited August 24, 2024)
Distribution of TikTok influencer marketing campaigns for tech brands in the United States and Canada in 2022, by objective [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1370428/tech-brands-influencer-marketing-tiktok-objectives/
