A survey of May 2022 revealed that halal was the decision making factor for 91 percent of respondents in Southeast Asia to buy a product. 68 percent of respondents answered that good value for money influences their decision to purchase any product in 2022.
Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VMLY&R, & Wunderman Thompson Commerce. (September 14, 2022). Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, und Wunderman Thompson Commerce. "Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022." Chart. September 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, Wunderman Thompson Commerce. (2022). Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R, and Wunderman Thompson Commerce. "Most Important Factors When Buying a Product for Muslim Consumers in Southeast Asia in 2022." Statista, Statista Inc., 14 Sep 2022, https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/
VMLY&R & Wunderman Thompson Commerce, Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/ (last visited July 22, 2024)
Most important factors when buying a product for Muslim consumers in Southeast Asia in 2022 [Graph], VMLY&R, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370422/sea-top-factors-when-buying-a-product-for-muslim-consumers/