Toothpaste household expenditure in Japan 2014-2023

Published by C. Diep, Sep 30, 2024

In 2023, Japanese households spent 3,107 Japanese yen on average on toothpaste per year, representing the third year in which expenditure exceeded three thousand yen. In the same year, toothbrush spending amounted to around 1.6 thousand yen, accounting for a smaller share of oral care-related products.

Average annual household expenditure on toothpaste in Japan from 2014 to 2023 (in Japanese yen)

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Release date

August 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

Data prior to 2016 come from previous reports.
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.

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