Native podcast advertising influence on brand discovery and purchase in France 2022

Published by Statista Research Department, Dec 13, 2023
In 2022, 74 percent of French consumers agreed that podcast advertisements in the beginning of an episode makes them want to get informed about the product or service at stake. Another 69 percent agreed that a podcast ad has already made them purchase a product or a service.

Influence of native podcast advertising on brand discovery and purchase in France in 2022

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Sources

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Release date

November 2022

Region

France

Survey time period

2022

Special properties

listeners who listen to native podcasts weekly

Supplementary notes

The source does not specify the number of respondents.

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Statistics on " Audio advertising in France "

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Overview

7

Radio advertising

7

Digital audio advertising

8

Consumer perspective

8

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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