Challenges to growth in digital marketing in India 2022

Published by
Tanushree Basuroy,
Oct 10, 2023
According to a survey conducted among marketing professionals in India in 2022, about 36 percent of respondents were of the opinion that their budget was the biggest constraint for the growth of digital marketing. The lack of skills as well as metrics and measurement were some other critical barriers within this sector, with the latter being attributed to the transition to a third-party cookie-free environment

Key challenges to growth in digital marketing in India in 2022

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Release date

October 2022

Region

India

Survey time period

July to September 2022

Number of respondents

133 marketing professionals

Method of interview

Online survey

Supplementary notes

Survey question: In your opinion, what are the biggest barriers to the growth of digital marketing and advertising in your country?

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Statistics on " Digital marketing in the United Kingdom (UK) "

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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