Challenges to growth in digital marketing in India 2022

Published by
Tanushree Basuroy,
Oct 10, 2023
According to a survey conducted among marketing professionals in India in 2022, about 36 percent of respondents were of the opinion that their budget was the biggest constraint for the growth of digital marketing. The lack of skills as well as metrics and measurement were some other critical barriers within this sector, with the latter being attributed to the transition to a third-party cookie-free environment

Key challenges to growth in digital marketing in India in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2022

Region

India

Survey time period

July to September 2022

Number of respondents

133 marketing professionals

Method of interview

Online survey

Supplementary notes

Survey question: In your opinion, what are the biggest barriers to the growth of digital marketing and advertising in your country?

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital marketing in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital marketing in the United Kingdom (UK)

Marketing budgets

8

Doing business

8

Workforce

6

Top industry trend: influencer marketing

7

Top industry trend: third-party cookie deprecation

5

Top industry trend: application of AI in marketing

3

Further Content: You might find this interesting as well

Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu