According to a survey conducted among marketing professionals in India in 2022, about 68 percent of respondents reported investing in data analytics and collection to improve digital marketing, especially in a soon-to-be cookie-free environment. Indian marketers also exhibited a growing interest in the use of augmented reality and virtual reality (AR/VR) as a means to enhance digital marketing strategies.
Investment in digital marketing in India in 2022, by marketing technology
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MMA. (October 14, 2022). Investment in digital marketing in India in 2022, by marketing technology [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/
MMA. "Investment in digital marketing in India in 2022, by marketing technology." Chart. October 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/
MMA. (2022). Investment in digital marketing in India in 2022, by marketing technology. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/
MMA. "Investment in Digital Marketing in India in 2022, by Marketing Technology." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/
MMA, Investment in digital marketing in India in 2022, by marketing technology Statista, https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/ (last visited August 24, 2024)
Investment in digital marketing in India in 2022, by marketing technology [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370324/india-investment-in-digital-marketing-by-marketing-technology/