Investment in digital marketing in India 2022, by marketing technology

Published by
Tanushree Basuroy,
Oct 10, 2023
According to a survey conducted among marketing professionals in India in 2022, about 68 percent of respondents reported investing in data analytics and collection to improve digital marketing, especially in a soon-to-be cookie-free environment. Indian marketers also exhibited a growing interest in the use of augmented reality and virtual reality (AR/VR) as a means to enhance digital marketing strategies.

Investment in digital marketing in India in 2022, by marketing technology

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Release date

October 2022

Region

India

Survey time period

July to September 2022

Number of respondents

133 marketing professionals

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following technologies are you/ your typical clients using to drive improvements in marketing?

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