A survey conducted in December 2021 in the United States found that 36 percent of the respondents would rather pay for TV and movie streaming services than share personal information for free access. Around 30 percent said they would pay for music streaming and e-mail services, while 27 expressed readiness to pay for social networking and messaging services.
Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type." Chart. March 28, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Preferring to Pay for Online Services Instead of Exchanging Personal Data as of December 2021, by Service Type." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type Statista, https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/ (last visited January 08, 2025)
Share of U.S. consumers preferring to pay for online services instead of exchanging personal data as of December 2021, by service type [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1370307/us-consumers-pay-online-services-not-share-online-data/
