According to a survey conducted among marketing professionals in India in 2022, social media was the prime marketing and advertising format having been allocated the largest chunk, that is 29 percent, of digital marketing and advertising budgets. In contrast, audio and gaming accounted for less than five percent of the total budget, respectively.
Breakdown of digital marketing and advertising budget in India in 2022
Survey question: Approximately what percentage of your/ yours clients' digital marketing and advertising budgets are allocating between the following channels?
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MMA. (October 14, 2022). Breakdown of digital marketing and advertising budget in India in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. "Breakdown of digital marketing and advertising budget in India in 2022." Chart. October 14, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. (2022). Breakdown of digital marketing and advertising budget in India in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. "Breakdown of Digital Marketing and Advertising Budget in India in 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA, Breakdown of digital marketing and advertising budget in India in 2022 Statista, https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/ (last visited December 21, 2024)
Breakdown of digital marketing and advertising budget in India in 2022 [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
