According to a survey conducted among marketing professionals in 2022, about 51 percent of Indian marketers planned to spend about 10 percent of their budgets on digital marketing technology. Comparatively, only two percent of the respondents expected to allocate more than half of their budget on marketing technology that year. This was despite most marketers expecting their digital marketing and advertising budgets to increase in 2022.
Investment in digital marketing technology by Indian marketers in 2022
Characteristic
Share of respondents
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MMA. (October 14, 2022). Investment in digital marketing technology by Indian marketers in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/
MMA. "Investment in digital marketing technology by Indian marketers in 2022." Chart. October 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/
MMA. (2022). Investment in digital marketing technology by Indian marketers in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/
MMA. "Investment in Digital Marketing Technology by Indian Marketers in 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/
MMA, Investment in digital marketing technology by Indian marketers in 2022 Statista, https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/ (last visited August 24, 2024)
Investment in digital marketing technology by Indian marketers in 2022 [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370281/india-investment-in-marketing-technology/