Investment in digital marketing technology in India 2022

Published by
Tanushree Basuroy,
Oct 10, 2023
According to a survey conducted among marketing professionals in 2022, about 51 percent of Indian marketers planned to spend about 10 percent of their budgets on digital marketing technology. Comparatively, only two percent of the respondents expected to allocate more than half of their budget on marketing technology that year. This was despite most marketers expecting their digital marketing and advertising budgets to increase in 2022.

Investment in digital marketing technology by Indian marketers in 2022

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Release date

October 2022

Region

India

Survey time period

July to September 2022

Number of respondents

133 marketing professionals

Method of interview

Online survey

Supplementary notes

Survey question: Approximately how much of your/ your typical client's budget for 2022 will be invested in marketing technology?

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