According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among 48 percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by 31 percent of marketers who employed it in their digital marketing strategies.
Social media usage for digital marketing in India in 2022, by marketing content type
Characteristic
Display advertising (including video)
Partnerships/ Sponsorship/ Influencers
Shoppable advertising
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Survey question: For each of the social media platforms listed, select if you have used it for each of the content types: display, partnership, and shoppable.
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MMA. (October 14, 2022). Social media usage for digital marketing in India in 2022, by marketing content type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social media usage for digital marketing in India in 2022, by marketing content type." Chart. October 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. (2022). Social media usage for digital marketing in India in 2022, by marketing content type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social Media Usage for Digital Marketing in India in 2022, by Marketing Content Type." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA, Social media usage for digital marketing in India in 2022, by marketing content type Statista, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/ (last visited August 24, 2024)
Social media usage for digital marketing in India in 2022, by marketing content type [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/