According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among 48 percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by 31 percent of marketers who employed it in their digital marketing strategies.
Social media usage for digital marketing in India in 2022, by marketing content type
Survey question: For each of the social media platforms listed, select if you have used it for each of the content types: display, partnership, and shoppable.
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MMA. (October 14, 2022). Social media usage for digital marketing in India in 2022, by marketing content type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social media usage for digital marketing in India in 2022, by marketing content type." Chart. October 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. (2022). Social media usage for digital marketing in India in 2022, by marketing content type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social Media Usage for Digital Marketing in India in 2022, by Marketing Content Type." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA, Social media usage for digital marketing in India in 2022, by marketing content type Statista, https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/ (last visited December 22, 2024)
Social media usage for digital marketing in India in 2022, by marketing content type [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
