A survey conducted in Japan during December 2022 showed that more than 43 percent of men in their twenties knew about virtual shops. The share was lower among women of the same age group. Virtual shops are places in virtual environments that allow users to purchase products while using avatars.
Share of people who know about virtual shops in Japan as of December 2022, by gender and age group
Virtual shops are defined by the source as services that allow users to visit stores and purchase products using avatars in virtual stores on the internet that utilize 3D scanning/modeling, virtual reality (VR), augmented reality (AR), etc.
Sample sizes of age groups:
Men aged 20 to 29 years: n=111
Men aged 30 to 39 years: n=221
Men aged 40 to 49 years: n=159
Women aged 20 to 29 years: n=203
Women aged 30 to 39 years: n=210
Women aged 40 to 49 years: n=161
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NTT Data Institute of Management Consulting. (February 6, 2023). Share of people who know about virtual shops in Japan as of December 2022, by gender and age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. "Share of people who know about virtual shops in Japan as of December 2022, by gender and age group." Chart. February 6, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. (2023). Share of people who know about virtual shops in Japan as of December 2022, by gender and age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. "Share of People Who Know about Virtual Shops in Japan as of December 2022, by Gender and Age Group." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting, Share of people who know about virtual shops in Japan as of December 2022, by gender and age group Statista, https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/ (last visited December 20, 2024)
Share of people who know about virtual shops in Japan as of December 2022, by gender and age group [Graph], NTT Data Institute of Management Consulting, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
