Market share of smartwatch vendors in the UK 2022

Published by
Federica Laricchia,
Apr 15, 2024
In 2023, Apple was the leading smartwatch vendor in the United Kingdom, controlling over half of the market. Fitbit and Samsung followed, with market share of 21 percent and 13 percent, respectively.

Leading smartwatch vendors in the United Kingdom (UK) in 2022, by market share

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Supplementary notes

Smartwatch is a wearable connected device in the form of a watch that provides a local touchscreen interface for daily use from activity and health tracking to communication purposes. The most popular smartwatches are produced by famous brands such as Samsung, Apple, Garmin, Huawei, Xiaomi.

All values are estimates. A detailed methodolgy can be found on the Statista Digital Market Outlook.

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Statistics on " Consumer electronics in the UK "

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Overview

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PCs

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Tablets

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Wearables and audio

6

Gaming and XR

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