The source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by 2.5 percent to over 3.8 billion U.S. dollars. The value was projected to increase by nearly four percent in the following year and reach about four billion dollars.
Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025
(in billion U.S. dollars)
Characteristic
B2B marketing data spending in billion U.S. dollars
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Expert(s) (Kelsey Voss). (October 11, 2023). Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/
Expert(s) (Kelsey Voss). "Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars)." Chart. October 11, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/
Expert(s) (Kelsey Voss). (2023). Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/
Expert(s) (Kelsey Voss). "Business-to-business (B2b) Marketing Data Spending and Annual Change in The United States from 2020 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/
Expert(s) (Kelsey Voss), Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/ (last visited December 30, 2024)
Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph], Expert(s) (Kelsey Voss), October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/
