During a global 2022 survey, 78 percent of respondents in India agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This share increased from 63 percent in 2013. In Australia, 53 percent of consumers placed value on brand image in 2022, against 38 percent in 2013.
Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022
This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
The survey was carried out with adults aged 18-75 in Argentina.
The approximate number of respondents was 1,000 per market per year.
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Ipsos. (February 20, 2023). Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. "Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022." Chart. February 20, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. (2023). Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos. "Change in Consumer Willingness to Spend Extra for a Brand with An Appealing Image in Selected Countries from 2013 to 2022." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
Ipsos, Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 Statista, https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/ (last visited November 23, 2024)
Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022 [Graph], Ipsos, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1369768/share-consumers-spend-extra-brand-image-in-selected-countries/
