A survey conducted in July 2022 revealed that 63 percent of social media users in the United States have made a purchase online after seeing an influencer post about the product or service on social media. In comparison, some 30 percent of respondents report not having done this.
Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022
Characteristic
Share of respondents
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Pew Research Center. (November 21, 2022). Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. "Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022." Chart. November 21, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. (2022). Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. "Share of Shoppers Who Made a Purchase after Seeing An Influencer Post about It on Social Media in The United States in 2022." Statista, Statista Inc., 21 Nov 2022, https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center, Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 Statista, https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/ (last visited July 06, 2024)
Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 [Graph], Pew Research Center, November 21, 2022. [Online]. Available: https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/