Consumers buying meals online in the Netherlands 2020-2024, by education level

Published by
Koen van Gelder,
Dec 6, 2024

In 2024, Dutch shoppers with a higher education purchased meals online more than their compatriots with lower education did. That year, roughly 51 percent of consumers with the highest educational level purchased meals via the internet, down from around 53 percent the year before. Online meal shopping decreased for all educational levels from 2023 to 2024. Demand for the industry dwindled once COVID-19 lockdowns lifted, and consumers returned to in-person dining.

Share of consumers ordering meals online in the Netherlands from 2020 to 2024, by education level

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Release date

September 2024

Region

Netherlands

Survey time period

2020 to 2024

Number of respondents

5,000 respondents

Age group

12 years and older

Special properties

consumers who have shopped online in the past three months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Educational levels according to ISCED 2011.

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Topics

Online food delivery in the NetherlandsE-commerce in the NetherlandsOnline fashion in the NetherlandsOnline grocery shopping in the NetherlandsCross-border e-commerce in the Benelux
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