The source estimated that, by the end of 2023, the annual spending on non-digital advertising worldwide would amount to nearly 306.8 billion U.S. dollars, up less than 0.7 percent from 304.9 billion dollars a year earlier. The figure was also forecast to surpass 314.5 billion dollars by 2026 – an increase of 2.5 percent over the course of three years.
Offline advertising spending worldwide from 2021 to 2026
(in billion U.S. dollars)
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Havas Media. (September 26, 2022). Offline advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/
Havas Media. "Offline advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars)." Chart. September 26, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/
Havas Media. (2022). Offline advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/
Havas Media. "Offline Advertising Spending Worldwide from 2021 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Sep 2022, https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/
Havas Media, Offline advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/ (last visited December 21, 2024)
Offline advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars) [Graph], Havas Media, September 26, 2022. [Online]. Available: https://www.statista.com/statistics/1369642/traditional-advertising-spending-worldwide/
