In 2024, the internet alone accounted for an estimated 61 percent of the advertising expenditure in Mexico, over 30 percent points ahead of TV. In Brazil and Colombia, online ads' share in the total revenue stood at 56 and 55.3 percent, respectively.
Distribution of advertising spending in selected countries in Latin America in 2024, by format
forecast; digital including ads on laptop and desktop computers, mobile phones, tablets, and other online devices; TV including cable and broadcast and excluding digital; out-of-home (OOH) including billboards, transit, street furniture, alternative, and cinema ads; radio including national and local traditional on-air stations and satellite radio services delivered over the air, but excluding digital and off-air radio; print including newspaper and magazines
Supplementary notes
Percentage points exceeding or falling below 100 percent are due to rounding.
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eMarketer. (July 23, 2024). Distribution of advertising spending in selected countries in Latin America in 2024, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. "Distribution of advertising spending in selected countries in Latin America in 2024, by format." Chart. July 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. (2024). Distribution of advertising spending in selected countries in Latin America in 2024, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer. "Distribution of Advertising Spending in Selected Countries in Latin America in 2024, by Format." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
eMarketer, Distribution of advertising spending in selected countries in Latin America in 2024, by format Statista, https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/ (last visited December 22, 2024)
Distribution of advertising spending in selected countries in Latin America in 2024, by format [Graph], eMarketer, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
