Mark Zuckerberg: popularity in the U.S. 2022, by generation

As of the fourth quarter of 2022, 94 percent of Millennials in the United States had heard of Mark Zuckerberg, and 39 percent had a favorable opinion of the Meta CEO. Although the majority of respondents belonging to Generation X had heard of Zuckerberg, just 22 percent of this age group liked him. Moreover, one-third of adults in the U.S. had a somewhat favorable opinion of social media behemoth, Facebook.