In 2023, the display format concentrated over 80 percent of the digital advertising spending in Colombia and accounted for less than half of the internet ad expenditure in Argentina. On average, display ads made up around 61 percent of Latin America's online ad spend that year, while the search and classified formats accounted for about 35 and four percent of the total, respectively.
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format
including ads on desktop and laptop computers, mobile phones, tablets, and other devices connected to the internet
Supplementary notes
The display format includes banners (i.e., static display), sponsorships, rich media, and video. The search format includes paid inclusions, paid listings, and contextual text links.
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TotalMedios. (July 4, 2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of digital advertising spending in selected countries in Latin America in 2023, by format." Chart. July 4, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. (2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of Digital Advertising Spending in Selected Countries in Latin America in 2023, by Format." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios, Distribution of digital advertising spending in selected countries in Latin America in 2023, by format Statista, https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/ (last visited December 23, 2024)
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph], TotalMedios, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
