In fiscal year 2023, Rakuten Group spent over 365 billion Japanese yen on advertising and promotion activities, representing a nearly five percent increase compared to the previous year. Ad expenses were the largest operating expenses of the company, after sales and service-related costs. Rakuten Group is a Japanese tech conglomerate headquartered in Tokyo. The company operates the e-commerce platform Rakuten Ichiba.
Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023
(billion Japanese yen)
fiscal year 2020 to 2023; the company's fiscal years ended December 31 of each stated year
Special properties
consolidated figures
Supplementary notes
Data prior to fiscal year 2021 come from previous reports. 100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of August 2024. Values have been rounded.
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Rakuten. (May 14, 2024). Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023 (billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. "Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023 (billion Japanese yen)." Chart. May 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. (2024). Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023 (billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. "Expenses on Advertising and Promotion at Rakuten Group from Fiscal Year 2020 to 2023 (Billion Japanese Yen)." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten, Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023 (billion Japanese yen) Statista, https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/ (last visited December 22, 2024)
Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2023 (billion Japanese yen) [Graph], Rakuten, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
