In fiscal year 2022, Rakuten Group spent almost 365 billion Japanese yen on advertising and promotion activities, representing a nearly five percent increase compared to the previous year. Ad expenses were the largest operating expenses of the company after sales and service-related costs.
Rakuten Group is a Japanese tech conglomerate headquartered in Tokyo. The company operates the e-commerce platform Rakuten Ichiba.
Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022
(billion Japanese yen)
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Revenue in billion Japanese yen
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Rakuten. (February 14, 2023). Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022 (billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. "Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022 (billion Japanese yen)." Chart. February 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. (2023). Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022 (billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten. "Expenses on Advertising and Promotion at Rakuten Group from Fiscal Year 2020 to 2022 (Billion Japanese Yen)." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/
Rakuten, Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022 (billion Japanese yen) Statista, https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/ (last visited July 22, 2024)
Expenses on advertising and promotion at Rakuten Group from fiscal year 2020 to 2022 (billion Japanese yen) [Graph], Rakuten, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/1369478/rakuten-group-advertising-promotion-expense/