A survey from the first half of 2022 in the U.S. found that baby boomers were the generation that watched linear TV most, with a share of 50 percent of the total linear TV consumption time. In comparison, both millennials and baby boomers spent the most time watching content on connected TV devices.
Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation
Characteristic
Linear TV
CTV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TVision Insights. (December 6, 2022). Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/
TVision Insights. "Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation." Chart. December 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/
TVision Insights. (2022). Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/
TVision Insights. "Distribution of Time Spent Consuming Linear Tv and Connected Tv in The United States in 2022, by Generation." Statista, Statista Inc., 6 Dec 2022, https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/
TVision Insights, Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/ (last visited July 22, 2024)
Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation [Graph], TVision Insights, December 6, 2022. [Online]. Available: https://www.statista.com/statistics/1369465/linear-tv-vs-ctv-time-spent-by-generation-us/