During a global 2022 survey, the share of high-income respondents who agreed that they were generally willing to spend extra for a brand with an image that appealed to them stood at 62 percent. This ratio was 58 percent among respondents with a higher level of education.
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level
This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (February 20, 2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. "Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level." Chart. February 20, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. (2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. "Share of Consumers Willing to Spend Extra for a Brand with An Appealing Image Worldwide between September and November 2022, by Income and Education Level." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos, Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level Statista, https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/ (last visited December 19, 2024)
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level [Graph], Ipsos, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
