Barriers to retail media investment for advertisers in Europe 2024

Published by Statista Research Department, Sep 24, 2024

During a 2024 survey carried out in Europe, 58 percent of responding advertiserssaid that they saw fragmentation as the key barrier to investing in retail media. The same share named lack of standardisation in this context. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Barriers to retail media investment according to advertisers in Europe as of May 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital retail media advertising in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

Further Content: You might find this interesting as well

Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.