During a 2022 survey carried out in Europe, 34 percent of responding advertisers and 25 percent of responding agencies said that lack of data was a key barrier to partnering with retailers to leverage digital retail media ads. European digital retail media market was estimated at 9.7 billion euros in 2022.
Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder
Characteristic
Agencies
Advertisers
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IAB Europe. (December 15, 2022). Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/
IAB Europe. "Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder." Chart. December 15, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/
IAB Europe. (2022). Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/
IAB Europe. "Challenges of Retail Media Advertising in Europe as of 4th Quarter 2022, by Stakeholder." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/
IAB Europe, Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder Statista, https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/ (last visited July 16, 2024)
Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder [Graph], IAB Europe, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1369422/challenges-retail-media-advertising-europe/