According to 2022 survey, 18 percent of Canadians interviewed removed a subscription streaming service from their connected TV devices in the last 12 months. During this time, 15 percent of respondents added a free ad-supported streaming platform to their CTVs.
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022
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Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022
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LG Ads Solutions. (November 22, 2022). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022 [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/
LG Ads Solutions. "Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022." Chart. November 22, 2022. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/
LG Ads Solutions. (2022). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/
LG Ads Solutions. "Share of People Removing Subscription Ctv Services from The Household and Adding Free Ad-supported Ctv Services in Canada as of October 2022." Statista, Statista Inc., 22 Nov 2022, https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/
LG Ads Solutions, Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022 Statista, https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/ (last visited April 17, 2025)
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in Canada as of October 2022 [Graph], LG Ads Solutions, November 22, 2022. [Online]. Available: https://www.statista.com/statistics/1369421/remove-subscription-service-adding-free-ad-service-ctv-canada/
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