During a global 2022 survey, 83 percent of respondents in Nigeria agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This was highest the highest share recorded among the surveyed countries. Respondents from India and China followed, with 78 percent in each country placing value on brand image. On average, five out of 10 consumers globally reported they would pay more for a brand with an appealing image.
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country
This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
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Ipsos. (February 20, 2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. "Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country." Chart. February 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. (2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. "Share of Consumers Willing to Spend Extra for a Brand with An Appealing Image Worldwide between September and November 2022, by Country." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos, Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country Statista, https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/ (last visited December 22, 2024)
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country [Graph], Ipsos, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1369399/share-consumers-spend-extra-brand-image/
