Retail media ad spend growth in France 2020-2023

Published by Statista Research Department, Dec 10, 2024
In 2023, digital retail media advertising spending in France increased 24 percent compared to the value reported a year earlier. In 2020, the first year of the COVID-19 pandemic, the spending increased 19 percent. The overall digital ad market in France recorded a growth rate of nine percent in 2023.

Change in digital retail media advertising spending in France from 2020 to 2023

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Release date

February 2024

Region

France

Survey time period

2020 to 2023

Special properties

display and search

Supplementary notes

Figures for the years preceding 2022 were retrieved from earlier publications.

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

Further related statistics

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Statistics

Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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