During a 2023 survey, 17 percent of responding marketers from across the world stated that more than three quarters of their retail media spend went through retail media networks, such as Amazon, Instacart, or Carrefour. Another 30 percent said they spent between 51 percent and 75 percent of their retail media budget this way.
Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023
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World Federation of Advertisers. (January 13, 2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023." Chart. January 13, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. (2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of Retail Media Budgets Purchased through Selected Channels According to Marketers Worldwide as of January 2023." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers, Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 Statista, https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/ (last visited November 22, 2024)
Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph], World Federation of Advertisers, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
