As of January 2024, TikTok's year-on-year change in reported advertising reach in South Korea amounted to around 23 percent. Other social media platforms which experienced positive growth were Instagram, LinkedIn, and X (formerly known as Twitter). Facebook Messenger experienced the highest loss in ad reach, at over 24 percent. Facebook itself also experienced a loss of 12.5 percent.
Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/
We Are Social, und DataReportal, und Meltwater. "Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform." Chart. February 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/
We Are Social, DataReportal, Meltwater. (2024). Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/
We Are Social, and DataReportal, and Meltwater. "Year-on-year Change in Reported Reach of Advertisements on Social Media in South Korea as of January 2024, by Social Media Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/
We Are Social & DataReportal & Meltwater, Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform Statista, https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/ (last visited December 30, 2024)
Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369256/south-korea-social-media-ad-reach-yoy-change-by-platform/
