As of January 2024, online video giant YouTube had a total potential advertising reach of about 88 percent of all internet users in South Korea. This put them far ahead of other social media platforms' potential ad reach, with Instagram coming in second at around 46.5 percent of all Korean internet users.
Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform
Characteristic
Potential ad reach compared to total amount of internet users
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/
We Are Social, und DataReportal, und Meltwater. "Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform." Chart. February 23, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/
We Are Social, DataReportal, Meltwater. (2024). Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/
We Are Social, and DataReportal, and Meltwater. "Total Potential Reach of Advertisements on Social Media Compared to The Total Amount of Internet Users in South Korea as of January 2024, by Social Media Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/
We Are Social & DataReportal & Meltwater, Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform Statista, https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/ (last visited December 23, 2024)
Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369251/south-korea-potential-social-media-ad-reach-vs-internet-users-by-platform/