As of January 2024, online video giant YouTube had a total potential advertising reach of around 86 percent of the total population in South Korea. This put them far ahead of other social media platforms' potential ad reach, with Instagram coming in second at about 45 percent of the population.
Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, und DataReportal, und Meltwater. "Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform." Chart. February 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, DataReportal, Meltwater. (2024). Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, and DataReportal, and Meltwater. "Total Potential Reach of Advertisements on Social Media Compared to The Total Population in South Korea as of January 2024, by Social Media Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social & DataReportal & Meltwater, Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform Statista, https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/ (last visited December 22, 2024)
Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
