As of January 2024, online video giant YouTube had a total potential advertising reach of around 86 percent of the total population in South Korea. This put them far ahead of other social media platforms' potential ad reach, with Instagram coming in second at about 45 percent of the population.
Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, und DataReportal, und Meltwater. "Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform." Chart. February 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, DataReportal, Meltwater. (2024). Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social, and DataReportal, and Meltwater. "Total Potential Reach of Advertisements on Social Media Compared to The Total Population in South Korea as of January 2024, by Social Media Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/
We Are Social & DataReportal & Meltwater, Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform Statista, https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/ (last visited November 21, 2024)
Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369246/south-korea-potential-social-media-ad-reach-vs-population-by-platform/