During a survey among adults in the United States in January 2024, approximately 30 percent of respondents said they wished to get fewer marketing messages and that many times they were irritated by the number of messages they received. Another 25 percent reported feeling bombarded by them and often shutting them off.
Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024
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Share of respondents
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Optimove. (April 23, 2024). Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. "Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024." Chart. April 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. (2024). Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove. "Leading Consumer Attitudes toward The Number of Marketing Messages They Received in The United States as of January 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/
Optimove, Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 Statista, https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/ (last visited July 22, 2024)
Leading consumer attitudes toward the number of marketing messages they received in the United States as of January 2024 [Graph], Optimove, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1369197/consumers-attitudes-marketing-messages-united-states/