According to a July 2022 survey among consumers in the United States, Millennials were the most interested in using mobile messaging with a travel company. While seven in ten respondents from that generation reported being extremely or very interested in using that service, around 43 percent of surveyed Baby Boomers mentioned the same.
Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation
The source defined "mobile messaging" as mobile communication via SMS and chat apps such as WhatsApp, Facebook Messenger, Instagram chat, Apple iMessage, and similar services.
The source divided the generations as follows: Gen Z (27 years and younger), Millennial (27-41 years), Gen X (42-57 years), Baby Boomer (57 years and older).
Percentage points exceeding 100 percent are probably due to rounding.
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Clickatell. (October 4, 2022). Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/
Clickatell. "Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation." Chart. October 4, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/
Clickatell. (2022). Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/
Clickatell. "Share of Consumers Interested in Using Mobile Messaging with a Travel Company in The United States as of July 2022, by Generation." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/
Clickatell, Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation Statista, https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/ (last visited December 26, 2024)
Share of consumers interested in using mobile messaging with a travel company in the United States as of July 2022, by generation [Graph], Clickatell, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1369166/interest-travel-mobile-messaging-by-generation-united-states/
