An October 2022 survey asked consumers in the United States about the main reasons why they would use mobile messaging with a travel company. According to the study, 74 percent of surveyed Millennials would prefer using that service to receive booking updates. Meanwhile, 56 percent of Gen Z and 50 percent of Gen X respondents mentioned the possibility of getting information on travel products.
Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation
The source defined "mobile messaging" as mobile communication via SMS and chat apps such as WhatsApp, Facebook Messenger, Instagram chat, Apple iMessage, and similar services.
The source divided the generations as follows: Gen Z (27 years and younger), Millennial (27-41 years), Gen X (42-57 years), Baby Boomer (57 years and older).
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Clickatell. (October 4, 2022). Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/
Clickatell. "Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation." Chart. October 4, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/
Clickatell. (2022). Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/
Clickatell. "Main Reasons Why Consumers Would Use Mobile Messaging with a Travel Company in The United States as of July 2022, by Generation." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/
Clickatell, Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation Statista, https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/ (last visited November 22, 2024)
Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation [Graph], Clickatell, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1369151/main-reasons-travel-mobile-messaging-by-generation-united-states/
