During a survey among adults in the United States in January 2024, half of respondents said they would like to receive fewer marketing messages that year. Slightly more than one-third (or 34 percent) reported wanting more, whereas 16 percent preferred receiving the same volume. According to the same study, over half of U.S. consumers were overwhelmed with marketing messages as of early 2024.
Preferred change in volume of marketing messages among consumers in the United States as of January 2024
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Optimove. (April 24, 2024). Preferred change in volume of marketing messages among consumers in the United States as of January 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. "Preferred change in volume of marketing messages among consumers in the United States as of January 2024." Chart. April 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. (2024). Preferred change in volume of marketing messages among consumers in the United States as of January 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. "Preferred Change in Volume of Marketing Messages among Consumers in The United States as of January 2024." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove, Preferred change in volume of marketing messages among consumers in the United States as of January 2024 Statista, https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/ (last visited December 22, 2024)
Preferred change in volume of marketing messages among consumers in the United States as of January 2024 [Graph], Optimove, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1369130/consumer-marketing-message-volume-united-states/
